Basel, Switzerland - In a landmark year for women’s sports, World Summit on Ethics and Leadership in Sports (WSELS) provided a vital and timely platform to advance inclusion, equality, and transparency. Through a robust program of keynote speeches, panels, and breakout sessions, the summit spotlighted best-practice examples of ethical sportsmanship and promoted effective collaboration across sectors. 

At the heart of Louise Mohn’s message was a profound principle: sports is a social responsibility tool to help people and local societies. She used the thriving basketball community in Norway as a compelling example for how athletic role models prevent and repair youth crime and create a sense of belonging for all children on and off the court. 

Mohn’s keynote speech delivered a call to action for increased corporate social responsibility and more accountable parents and adults. When compassionate leadership, sports organizations, role models, and unwavering ethical standards unite, real change can happen.

Her insights served as a powerful reminder of the core values embedded in sports such as discipline, unity, inclusion, and equality. They are essential to building a healthier, fairer, and more connected society. Louise Mohn is hopeful this can happen, but knows it requires everyone; parents, coaches, teachers, community leaders, and businesses to step forward with intention.

 "Let’s get our children off their phones and onto the field or basketball court—surrounded by role models who care, communities that include, and systems that uplift. Real change begins when we choose to show up—together." - Louise Mohn