Frøya Basket: Building Character, Community, and Belonging Through Sport
In Bergen, Norway Frøya Basket is far more than a basketball club, where social responsibility forms the foundation of approximately 50% of its activities. The close collaboration between the club and local schools secures educational development, homework, and mentorship within Frøya Arena. It is a driving force for inclusion, integration, and belonging.
The club’s values — “Mastery – Development – Well-being – Tolerance – Inclusion” — are guiding words within the club especially for its active involvement and collaboration with local schools. The club strives to build safe and supportive environments, with accountable adults and role models, where everyone has the opportunity to grow and feel they belong. These values are lived every day in the gym, in the classroom, and in the community. Through its growing network of projects and programs, Frøya uses basketball as a tool to create positive ripple effects — socially, educationally, and culturally throughout Bergen and beyond.
The Club’s social responsibility programs such as Homework Help, Young Leadership, and The Girl Project are done both internally in the club, and in collaboration with the region (Basketakademiet ) and internationally (Sports4Understanding).
Frøya Basket dates back to 1986 and took shape into the club we know of today during the 1989/90/91 generation. Many of the players during this time have since played key roles in the development of both the club and the wider basketball community in Bergen — as players, coaches, and leaders. For many years, Frøya Basket was primarily known for its boys’ teams, which practiced in gyms across the district — Fyllingsdalen Sports Hall, Laksevåg Sports Hall, and at Damsgård, Lynghaug, and Lyshovden schools. An attempt at elite competition in the BLNO was made in the early 2000s, and it paid off — Frøya became league champions in 2003.
Frøya’s growth and community impact has been made possible thanks to the long-standing support of Bergen biggest philanthropist, Trond Mohn. In 2003, Mohn contributed millions to help establish Frøya’s first major sports complex at Melkeplassen — a facility that laid the foundation for the club’s future success and for the whole local community to feel a strong sense of belonging both on and off the court . Mohn’s generosity continued on with substantial contributions toward Frøya Arena, completed in 2016 — now a central meeting place for hundreds of children, families, and volunteers every week. Over the years, Mohn has stood as a steadfast supporter of Frøya’s vision, believing deeply in sport as a force for integration, inclusion, and belonging through youth development and highlighting the importance of social capital.
Rising To The Top
In the 2009/2010 season, Frøya was promoted to the BLNO with a group of homegrown players. Since then, the club has consistently fielded teams in Norway’s top division, staying true to its philosophy:
Develop and rely on local talent. This approach delivered results — in 2012, Frøya won both the regular season and the BLNO playoffs, led by the same core of players who had earned promotion.
A New Era
Until 2020, the club’s operations were largely volunteer-driven. As we speak of this new era, Frøya holds gratitude for Rune Løseth being the most important resource to get everything built. Løseth has been the motor in all the projects and in the development of all infrastructure of Frøya.That year marked the beginning of a new chapter — Frøya hired its first full-time general manager, launched a major girls’ initiative, and started several inclusive programs such as Nanobasket and InkluBasket to recruit more children and youth into the sport. The new direction quickly shined— in 2020, Frøya once again won the BLNO league championship, proving that the investment paid off both on and off the court. Since then, the club has grown tremendously and, as of 2025, ranks among the 10 largest basketball clubs in Norway.
Inklubasket – An Inclusive Sports Project for Children and Youth
One of Frøya’s proudest initiatives is Inklubasket, a local community initiative run by Froya Basket, designed to make basketball accessible to more children in our area. In the autumn of 2025, the project continues with activities at several primary schools in Bergen. The program is free of charge and targets pupils from grades 2–7. Training sessions are held in school gyms and led by players and coaches from Frøya’s two BLNO teams.
The goal is to provide children with a safe and positive introduction to sports. For many children, Inklubasket represents their first encounter with organized sports, helping them increase physical activity, build friendships, and strengthen their connection to the local community.
Coach and Leadership Development Program
Frøya Basket has established a long-term development program where 17 young people aged 14–25 are offered formal coaching and leadership education through the systems of the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF) and the Norwegian Basketball Federation (NBBF). The participants are mainly local youth who are already active members of Frøya Basket. Through the project, participants have the opportunity to develop both professionally and personally, while contributing as coaches or assistant coaches within the club. The program started in October 2020 and runs until mid-June 2027, with new participants joining on a rolling basis. They receive continuous guidance and feedback, and are also given opportunities to attend national gatherings such as the DST as well as relevant coaching clinics across Europe.
Homework Assistance Project at Frøya Arena
Frøya Basket operates a homework assistance project that combines academics, well-being, and sports within a safe and inclusive environment. The project takes place at Frøya Arena every Monday and Tuesday, providing around 35 youth with academic support across various subjects. A group of 7–8 teachers is involved, with main focus on mathematics, science, and language studies. The project runs approximately 35 weeks per school year. Participants come directly from school to Frøya Arena, where they are served a warm meal before beginning their study sessions. Afterward, many continue to do basketball training. The aim is to emphasize the importance of education, particularly for young athletes with ambitions to study and play basketball at U.S. colleges. The initiative helps youth strengthen both academic and athletic skills, promoting balance, discipline, and long-term development.
Girls’ Basketball Development at Frøya Basket
Over the past three years, Frøya Basket has experienced a significant increase in the number of girls participating in the club’s activities. This growth is the result of deliberate efforts to make basketball a safe and attractive sport for girls of all ages.
The club’s long-term goal is to establish a sustainable structure with teams in all age groups – from youth to senior levels supported by a growing network of female coaches and role models.
In 2025, the club took another historic step: together with Bønes Basket, it established a BLNO women’s team, supported by longterm sponsor, Louise Mohn and her non-profit, Meteva Sport og Helse, to strengthen the girls’ basketball community in western Bergen. With a generous financial contribution to both Frøya and all the other clubs throughout Bergen as well as being actively involved seven days a week, Louise is determined to make the girls initiative a longterm success.
“It is all about making every girl feel they belong, appreciated for their social capital, and have Super Role Models to look up to,” says Louise Mohn, Founder of Meteva Sport og Helse.
A key part of this initiative is the recruitment and development of female coaches and role models who can provide guidance, inspiration, and representation. The girls’ program emphasizes core values such as Inclusion, Well-being, Tolerance, Development, and Mastery.
Today, Frøya Basket employs multiple staff members, fields teams in nearly every age category for both boys and girls, and maintains elite programs for both men and women. Its growth has been tremendous — and its journey continues. Frøya Basket is more than a club.
It’s a community, a home, and a symbol of what’s possible when people build something together.
